The launch of high-end cars in today’s world has made it essential for every brand to focus on each and every aspect during the development phase. BMW is one such company that is not only impressive due to its introduction of advanced technology but also due to emotional attachment with the products. In brief, all its products reflect perfect combination of details, surfaces and proportions.
All its models arrive with a perfect combination of long bonnet, short overhangs, well-cushioned passenger compartment and long wheelbase. Since decades, different designer features are shaping the stylish and unique appearance of its products. It was quick in recognizing and cultivating the value of such features consistently. It is the sole reason why customers are able to witness a glimpse of tradition in its sophisticated modern vehicles.
Every model is re-interpreting the stump grinding characteristics for themselves. The elements of lighting in BMW not only represent optimum recognition but something more that cannot be expressed in single word. With a focus on the sustainable environment, the brand has drifted towards an efficient production of resources and digitalization. At the same moment, it is concentrating on a long term approach for realizing its commercial prospects.
BMW that has been in business since 1916 churning out luxury cars, motorcars and motor-engines evokes awe and inspires reverence in the minds of automobile aficionados and enthusiasts. BMW has inspired generations of carmakers and regaled automobile owners with superefficient models of sedans, coupes, and convertibles. Talking about the premier carmaker’s convertible series-BMW M6 Convertible, BMW 6 Series Convertible, BMW M4 Convertible, and BMW 2 Series Convertible-it has persistently reinterpreted and reinvented the convertible injecting dynamism and gusto into it.
The original series of convertible-BMW 2 Series Convertible that was typified by its slipshod looks and extroverted framework was in a class of its own. The singular character of the first series was further exemplified by the OEM accessories and the package of M Sport, Sport Line, and Luxury Line of convertibles. BMW 2 Series is a standalone line of convertibles of which the BMW M235i is exceptionally spectacular. The 6-cylinder TwinPower Turbo M Performance petrol engine acts as a catalyst in revving up the M235i thereby taking driving to an altogether new high.
The BMW 4 Series Convertible unleashed a fresh lease of life into the company’s convertible lineup courtesy its hardtop that could be raised or pulled back. It came with cutting-edge attributes including but not limited to Air Breather Aerodynamic functionality, TwinPower Turbo technology, low down centre of gravity, and seamless axle load dissemination. The BMW 4 Series convertible was designed and created to offer full-throttle driving pleasure.
Cut back to BMW 6 Series Convertible that epitomized BMW’s tagline of the ‘ultimate driving machine’ and was synonymous with efficiency, dynamics and comfort. Regardless of whether you wanted to take M6 Convertible for a short drive around the open-air market or for a long-winded drive, it offered paramount pleasure. The BMW Z4 has been developed keeping your senses and aesthetics in mind.
BMW can look back in splendid retrospection and count on several signposts in its 100-year history. However, there is one milestone that markedly stands out from the rest and that has to be the concept car whose aerodynamic design is certainly going to be the next-gen thing in aerodynamics and its interiors will inspire future generations of interior decorators. BMW’s primary and original bubble car was the BMW Spicup unveiled for the first time at the 1969 Geneva Motor Show. It was a cross between Lamborghini Espada and Alfa Montreal and was powered by an OEM six-cylinder petrol engine.
Then came along BMW E25 Turbo, designed by Paul Bracq and perfectly timed for unveiling concurrently with the Munich Olympics in the summer of 1972. The BMW Nazca M12 concept soon developed by Fabrizio Giugiaro surfaced almost two decades later in 1991. Its design was inspired by Formula One speedsters. The BMW Z18 ensued 4 years later in 1995-the only open-top vehicle with two seats made by the carmaker for off-road cruising. The BMW Z9 Gran Turismo was the brainchild of Chris Bangle that signaled the retreat of BMW 6 Series and released in 1999.
This concept car variant was equipped with the earliest version of the company’s signature iDrive. BMW’s X Coupe concept soon became the cynosure of all roving eyes at motor show in Detroit in 2001. The highlights were a 3-litre six-cylindered diesel engine and backside hatch that could be lifted all the way up revealing everything inside. In 2006, BMW came up with the Coupe Mille Miglia that exactly resembled the image of the future car most individuals had in their minds. The BMW CS designed in 2007 was one concept car that never got to see the light of the day. Since then the years 2008, 2009, 2011, 2012, 2013, and 2015 has witnessed the launching of BMW concept cars each later edition more advanced than the previous one. Concept car aficionados are waiting with agog expectation for the 2016 variant.
BMW has come full circle after blazing a trail in designing and engineering ‘ultimate driving machines’ for a century. BMW on the sidelines of celebrating 100 years of automobile production is also optimistically gearing up to come up with a self-driven auto or vehicle where the driver will be just another passenger. The German carmaker is looking forward to recruiting young Turks for R &D department where a majority of them would be seasoned computer programmers. The company is going full-steam ahead to design an AI car model that’ll have its own brain.
The think-tank at BMW is not apprehensive of confronting competition from manufacturers of small or hybrid cars but is particularly wary of internet and/or online cab service providers like Uber or Sidecar. These online hail-a-cab operators are making owning a car sound like a losing proposition. Office-goers and travelers who need to get to their final destination points in time find Uber cabs a convenient mode of conveyance. They’re spared from the need to wait for a taxi to come along, drive their own car or find a place to park.
BMW is looking forward to that day where almost half of its entire workforce will comprise of software engineers who’ll be engaged in innovating electric drive-trains. The car manufacturer is expecting that small time producers will make up more than 70% of their prospective clientele who’ll buy out their electric drive-trains. Purchasing an electric drive-train outright and fitting or retrofitting them in car frameworks will work out cheaper than indigenously producing plug-in hybrids.
Premier world-class carmakers in Germany Mercedes-Benz and Volkswagen along with BMW have pooled resources to develop a hub for automobile software services in the country itself to arrest the flight of intellectual capital to Silicon Valley or China. The idea is to brainstorm and generate optimal in-house know-how or proficiency by exploiting locally available talent.